VIRAL VIBES: 7 Beach Outfits That Will Take Over Your Instagram This Summer

As soon as the sun comes out again and you make plans for sunny days at the beach or an exotic getaway, you know: it's time for the summer look. And we're not talking about just any one bikini or a simple beach dress—no, we're talking about Instagram-worthy beach outfits where you entire feed gets jealous. Think trendy beachwear ladies, summer fashion ladies and accessories what influencers swear by.

Whether you're in Bali, Bloemendaal or on a roof terrace in Barcelona—you'll steal the show with these 8 viral looks. We have collected the hottest trends, added styling tips and linked the most beautiful pieces from our collection. Everything to make you shine on the beach and in your stories this summer.

1. The Matching Set Magic
One of the biggest trends this summer? Matching sets in airy fabrics, cheerful prints or crochet. These outfits are literally made for Instagram: they look stylish, effortless and they are super versatile.

For example, go for one co-ord set of a cropped top with a flowy maxi skirt in pastel shades—the perfect combination between dreamy and summery. These beach outfits women's style work perfectly as a summer outfit for women 2025 and are ideal for a day of beach content shooting.

Olivia's tip: Our "Sicily Set" in pastel yellow or the "Coco Crochet Set" in cream are direct hits on TikTok and ideal for a beach club or sunset dinner.
Styling tip: combine with sandals with rope details, a hat and a small straw bag.

2. Crochet Queen Vibes
Crochet is hot—and not just because it's airy on a hot day. The crocheted one dresses, tops and shorts are back and give you instant boho vibes. They catch the sunlight in a magical way (read: perfect for golden hour photos) and are super Instagrammable.

A crocheted midi dress over your bikini immediately gives your look something artistic and relaxed. Think of a crochet dress beach proof and full of influencer beach style.

Must-have: The "Isla Crochet Dress" is perfect for Ibiza-style snaps or your 'outfit of the day' on Mykonos.

Insta-proof tip: combine crochet with natural colors such as white, sand and beige for that minimal chic aesthetic.

3. Statement Swimsuits (Hello, Main Character Energy)
Anyone who thought swimsuits are boring has been living under a rock this summer. Because this season is all about statement one-pieces with cut-outs, asymmetrical shoulders, metallic shades or tie-dye prints.

Combine a pronounced swimsuit with a transparent pareo or an open one blouse in linen fabric for a casual but well-thought-out look. A statement swimsuit for women can really steal the show.

For example, try the "Luna Cut-Out Swimsuit" in terracotta or the shiny “Sol Metallic” in silver for a futuristic touch.

Bonus: swimsuits are perfect for photos where you just walk out of the sea à la Bond girl – instant drama, instant likes.

4. Sheer & Chic: Transparent Layers
Transparency is the magic word this season. Think of maxi dresses in mesh or tulle, translucent kaftans or chiffon skirts. They give your bikini look an extra dimension and provide movement on screen.

Sheer pieces are perfect for content shoots during sunset – the soft fabrics catch the light beautifully.

Our favorite? The "Aphrodite Sheer Dress": perfect over a black or nude bikini with gold jewelry. Transparent beach dress vibes all over!

Insta hack: let the dress flutter in the wind for a cinematic effect – add slow motion video and you're done!

5. XL Accessories = Extra Likes
Accessories make or break your beach look, and this summer, the bigger, the better.

• Sunglasses with oversized frames

• Wicker hats with wide brims

• Chunky jewelry in gold

• Straw bags with fringe details

• And don't forget: body chains or belly straps over your bikini

These finishing touches complete your outfit and ensure that you look like a summer goddess from head to toe. Don't forget your beach accessories ladies!

Must-shop: The “Cannes Oversized Sunnies”, our “Shell Hoop Earrings” and the “St. Tropez Straw Tote” are everything you need for a stylish beach vibe.

6. Natural Colors & Fabrics
Earth and sand tones such as beige, ecru, olive green and rust orange are the colors for a serene, luxurious look. In combination with natural materials such as linen, cotton or raffia you get that casual but stylish feeling.

This look is an influencer favorite and works great on any feed with a warm, neutral color style. Summer trends for women's fashion are fully incorporated here.

Think of our "Linen Love Dress" in beige or the “Nomad Short & Blouse Set”.

Pro tip: add gold jewelry and wear your hair in beach waves – effortless but anything but basic.

7. Viral Print Picks
Are you more of an eye-catcher? Then you certainly shouldn't skip prints this summer. Tie-dye, zebra, flowers, or abstract swirl patterns look great on screen and give your look that little bit extra.

Note: combine one striking item with calm basics to keep the balance. Consider, for example, tie dye bikini or swirl print summer sets.

Fan favorite: The “Zebra Glow Sarong” and the “Tropic Swirl Bikini Set” are colorful, playful and everything you need for viral content.

Insta tip: choose a background with contrast (for example white sand or blue sea) to make your print pop!

8. Barbiecore on the Beach
Pink, glitter and a bit over-the-top? Say no more. Barbiecore is the trend for everyone who likes fun, bright and fabulous. Think of hot pink bikinis, shiny pareos and glittery slippers. This Y2K beach fashion is a must.

Must-try: the “Malibu Barbie Bikini” and the “Pink Sunset Cover-Up” immediately bring a touch of Y2K glam to the beach.

Tip: use props such as an inflatable flamingo or pink sunglasses for a playful, viral shoot.

How To Create The Perfect Beach Content?
You have the look, but how do you ensure that you actually score that viral post? Here are some quick tips:

• Golden hour = magic hour. Go for that warm, soft light before sunset.

• Use burst mode. Have someone take several photos in a row while you move – more natural and playful.

• Provide props. A coconut, a book, a sun hat – small details make the difference.

• Filter less, glow more. Natural edits with a soft glow work best.

Ready for Your Summer Chapter?
Your feed is your digital diary, and with these beach outfits from Olivia & Kate you'll create memories that will not only last, but will resonate with everyone who follows you. It's not just about the outfit—it's the vibe, the light, the attitude.

So: put on your best look, put on your favorite playlist, and let this summer be your best chapter yet.